Scaling Global Campaigns at GfK + NielsenIQ

Scaling Global Campaigns at GfK + NielsenIQ

📍 Global Digital Marketing Specialist
GfK + NielsenIQ | London, UK
June 2023 – Present

Campaigns were delivered across both GfK and NielsenIQ global platforms, supporting multi-region visibility and engagement.

✨ Overview

As a Global Digital Marketing Specialist at GfK + NielsenIQ, I was responsible for delivering cross-market digital campaigns that connected strategy, execution, and automation. My role focused on improving email performance, personalising content journeys, optimising web experiences, and streamlining internal processes to support global marketing efforts.

This role combined strategic thinking with hands-on execution — below are some key highlights from my time at GfK + NIQ.

💼 Key Contributions

Strategic Campaign Delivery
Led the development and localisation of digital marketing campaigns across priority regions, including the UK, Germany, the U.S., and Japan. Tailored campaign content and scheduling to suit regional nuances while ensuring alignment with global goals.

Email Marketing & Automation (HubSpot)
Built and managed more than 15 regional and global email workflows using HubSpot. Designed personalised experiences with dynamic content and smart lists, resulting in a 19% increase in click-through rates for one key campaign.

Content Personalisation & Segmentation
Created targeted modules and audience paths for over 100,000 contacts, delivering highly relevant messaging across the buyer journey using HubSpot’s smart content features.

WordPress Website Development
Contributed to the development and ongoing maintenance of global and regional WordPress pages for both GfK and NielsenIQ. This included layout structuring, performance optimisation, and alignment with brand guidelines to enhance user experience.

Workflow & Process Improvements
Introduced automated campaign trackers, Trello workflows, and creative milestone templates that reduced manual effort and improved campaign launch timelines by 30%.

Cross-Functional Collaboration
Worked across multiple teams — from content and creative to data and development — to ensure that each campaign met stakeholder expectations and delivered measurable results.

Rebranding Implementation
Collaborated with the branding department during the transition to a unified GfK + NielsenIQ identity. I applied updated brand colours, visuals, and logos across emails, campaign landing pages, and content modules — helping ensure brand consistency across touchpoints.

LinkedIn Content Planning & Publishing
As part of the global campaign efforts, I also supported LinkedIn content strategy by writing and scheduling copy tied to the monthly global newsletter. This included planning messaging, adapting tone for a professional audience, and ensuring consistency with campaign goals. My focus was on high-quality, evergreen posts that aligned with the international positioning of both NielsenIQ and GfK.

📊 Quick Facts

  • 📧 Reach: 100,000+ Contacts
  • 🛠 Platforms: HubSpot, WordPress, Microsoft Dynamics
  • 🧩 Tools: Figma, Trello, Optimizely
  • 🌍 Regions: UK, Germany, U.S., Japan and more
  • 🎨 Rebrand Focus: Emails, visuals, landing pages, and alignment with branding team

While internal visuals can't be shared, elements of my work remain visible on the NielsenIQ website — including layout structures, campaign pages, and performance-driven content updates across global and regional sections.

Please note: Pages may have evolved since my involvement.

📍 Takeaway

💡 Final Thought:
Scaling marketing across global teams takes more than execution — it takes strategy, empathy, and clarity. That’s what I brought to the table at GfK + NIQ.

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