Building a Fashion eCommerce Brand from Scratch: Trends Savvy
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📍 Founder
Trends Savvy | Lincoln, UK
June 2016 – June 2019
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Trends Savvy was more than a fashion brand — it was a hands-on journey in eCommerce, digital marketing, and building a business that could scale with purpose and personality.
✨ Overview
As the founder of Trends Savvy, I built and ran two fashion eCommerce brands using Shopify, overseeing everything from strategy and content to fulfilment and customer service. This wasn’t a side project — it was a full end-to-end experience that sharpened my marketing skills, challenged my creativity, and gave me deep insight into what it takes to launch and grow a digital brand from the ground up.
💼 Key Contributions
E-Commerce Management (Shopify)
Set up and ran fully functional Shopify websites, managing inventory, product listings, backend automations, and order fulfilment — ensuring a smooth, branded customer experience at every stage.
Marketing & Social Campaigns
Created original campaigns across Instagram, Facebook, and other channels that helped drive traffic and engagement. Developed partnerships with micro-influencers to increase brand awareness and expand reach organically.
Paid Media & SEO Strategy
Launched multi-channel paid ad campaigns (Google, Meta) and optimised on-page content to boost traffic and conversions. Implemented SEO strategies that led to a significant rise in organic traffic and sales.
Content Creation & Brand Voice
Defined the brand identity, developed content calendars, and created engaging written and visual content that resonated with the target audience. Built a cohesive tone of voice across all platforms.
Customer Experience & Operations
Developed internal processes for customer service, shipping, returns, and email marketing workflows. Focused on building brand trust and loyalty through consistent, helpful communication.
📊 Quick Facts
🛍️ Platform: Shopify
📈 Channels: Instagram, Facebook, Google Ads
📣 Campaigns: Organic & paid social, influencer marketing
🔍 Growth: Increased traffic and conversions through SEO and content
🤝 Scope: Full business ownership — from creative to logistics
📍 Takeaway
💡 Final Thought:
Trends Savvy taught me how to wear every hat and stay focused on results. I learned how to build a brand that connected with people, how to solve problems quickly, and how to apply marketing strategy in a real-world setting with real stakes.